We're committed to being brand-safe by design, and remaining at least 99% effective at providing an audio environment that's up to those rigorous GARM standards. Spotify Advertising is all about easy-to-use controls that connect advertisers and listeners in a trusted space. The firm found that less than 1% of Spotify's Originals & Exclusives and Spotify Audience Network content fell below the Floor classification in the GARM Brand Safety categories within the sample. In their audit, IAS reviewed 12 months of podcast episodes to verify that Spotify's monetized content was over '99% brand safe,'2 based on GARM brand safety standards. Using advanced machine learning, IAS classified all of the episodes by 11 GARM categories and all risk levels, randomly selecting episodes for human review. Spotify recently invited the global media measurement and optimization company Integral Ad Science (IAS) to sample 800,000 of our monetized podcast episodes to see if they met the Global Alliance for Responsible Media (GARM)'s Brand Safety Floor and Brand Suitability Framework. That's why Spotify is always thinking of ways to improve-and seeking out expert opinions for objective guidance and validation. As the industry evolves, content with negative sentiment continues to appear, and societal norms shift on a dime. So, it's never been more important to keep both advertisers and listeners safe.īut brand safety isn't something you can set and forget. Podcast listenership, specifically, will grow from 129.9 million in 2023 to 150.6 million by 2027, and podcast ad spending will also continue to increase. In the U.S., the largest podcast market, nearly 75% of daily internet users regularly listen to digital audio, and those users spend one-fifth of their day with audio. Knowing your messages are appearing in safe and suitable environments is critical-which means staying far away from harmful or offensive content.Īs pioneers in audio, Spotify's goal has always been to provide advertisers with the confidence that their message will be heard in a trustworthy environment.

After all, no creative team wants to see their efforts sidelined because their ad showed up beside inappropriate content, creating unintended brand associations. Regardless of channel, platform, or device, brand safety is always on advertisers' minds.

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